On 28 February, Continental Broadcasting Services, CBS, will launch the first ever pan-African 24-hour news channel, TVC News.
The
new channel, already test-transmitting, will be competing with
international broadcasters for viewers, Nigel Parsons, Chief Executive
Officer, TVC News, told P.M.NEWS during a facility tour of the station’s ultra-modern studio Tuesday.
“Part
of the reasons for the coming of this channel is to bring a change to
the coverage of death and disaster in Africa by many of this foreign
channels. There are a lot of positive things happening on the continent
and many good events to celebrate in Africa,” Parsons, who is a former
managing director at Al Jazeera English, said.
TVC News will be based in Lagos, Nigeria’s commercial capital, with offices in Abuja and Port Harcourt.
The station will also have offices in Johannesburg, Nairobi, Accra and Dakar. The
channel has secured agreements to air on Startimes in Nigeria, and
British Sky Broadcasting Group Plc, BSkyB in the United Kingdom, while
other countries will follow before April.
Parsons pointed out that
the new channel projects that revenue will come from a mix of
sponsorship and advertising, as well as being supported by CBS’s
existing stations like TVC Entertainment channel, Radio Continental and
Adaba FM.
No comments:
Post a Comment